TO THE UNINITIATED, it can seem as though ski equipment hasn't evolved very much over the years. The basics may look essentially the same (uncomfortable boots, bulky clothes), but in this world, the biggest advances are often incremental and inconspicuous. The
Apex begins taking Pre-Orders Today with delivery beginning First week in October. We are excited to offer this pre-order program as we are sure to sell out this year, so make sure to get your orders in early for a year of incredible skiing. If you Pre-order
BOULDER, CO – Apex Sports Group, the makers of the Apex Ski Boot System, announced today the expansion of their North American sales force with two new hires, while also retaining a new product manager and promoting a new VP of Sales for brand support.
Despite the lack of snow and poor retail sell-through last
season, nine new specialty retailers have signed on this week to distribute the new Apex Ski Boot
System! Consumers are demanding an alternative to the traditional “hard–shell” assortment...