BOULDER, CO (July 17, 2012) – Apex Sports Group, the makers of the Apex Ski Boot System, has appointed Akimbo Communications to oversee the company’s media relations and social media campaigns. Akimbo will collaborate with the brand to promote the new Apex ski boot line, an integrated system utilizing a high-modulus fiber reinforced outer shell with a heat-moldable, walking inner boot with custom liner to create a new standard in on-mountain performance and comfort.
Founded in 2006, Apex Sports Group is the brainchild of industry veteran, Denny Hanson, the co-founder of the Hanson rear-entry ski boot. His lifelong passion for skiing and experience with technical footwear led Hanson to develop Apex Ski Boots, blending the comfort, fit and warmth of a snowboard boot into a revolutionary new open chassis design that are unlike anything on the market. Targeted for the intermediate to expert all-mountain skier who demand a superior skiing experience, the Apex boot has a performance fit guarantee that is designed to provide optimum edge control and unsurpassed comfort. The first boot truly built for today’s modern shaped skis that are mountain-ready virtually straight out of the box.
Kate Gaeir, principal and owner of Akimbo Communications, has over a decade of experience in the snowsports and sporting goods industries through managing PR campaigns for Spyder Active Sports, Smith Optics, K2 Skis and others. Based in Portland, Oregon, Gaeir established Akimbo in 2008 to integrate her knowledge and experience in marketing, public relations and event management to provide a full-service agency that focuses on building creative and inspiring media campaigns for her clients.
“I’m excited to work with Denny and his team to build awareness around a product that prioritizes both performance and comfort on the mountain,” said Gaeir. “Technical advances have been made for skis, helmets and other winter tools – it’s about time we saw boots get the upgrade they deserve.”
“Partnering with the right PR agency is critical to our marketing strategy for 2012” said Todd Poseley, Director of Sales and Marketing at Apex Sports Group. “Kate’s expertise and enthusiasm for her work are a perfect fit for our needs. Apex is still relatively unknown to the general skier, I am confident in Kate’s ability to radically change that in the coming years.”
Apex Ski Boots are available online and through select specialty retail stores.